City of Santa Rosa
Santa Rosa, CA, USA
May 06, 2024
Full Time
Examples of Duties and Responsibilities
Essential Duties: The following duties are considered essential for this job classification:
Develop and manage strategies designed to increase and expand program participation and/or program/initiative awareness such as outreach campaigns, events, community meetings, contests, surveys, etc.
Train and educate employers, schools, and the public about department programs
Serve as liaison with members of the news media, including print, radio, TV and online journalists
Develop and coordinate the dissemination of critical messages during an emergency on a variety of platforms
Develop content for and monitor the City’s social media platforms
Develop standardized templates; update applicable procedures and guidelines for various public outreach platforms
Develop and maintain department and/or program websites
Plan and deliver outreach programs and presentations for schools, service groups, neighborhood groups, and other external organizations;
Conduct outreach to surrounding communities
Develop and/or deliver presentations to department managers, community groups, boards, commissions, City Council, and other government agencies
Produce a variety of materials for public outreach purposes to both English and non-English speaking audiences, including but not limited to press releases, articles, video and audio public service announcements, newsletters, promotional videos, and graphics for digital and print use
Build support and advocacy by developing and managing relationships between public officials, City staff, the public, neighborhood groups, associations, major employers and public interest groups
Establish and maintain working relationships with media contacts and assist new media contacts
Develop and negotiate partnering agreements (e.g., financial sponsorships; liaison with other agencies)
Manage departmental and/or program resources, including assigned budgets
Monitor and evaluate program/project participation, progress and outcomes
Develop, review, and analyze reports and data to demonstrate the effectiveness of outreach campaigns
Represent the City by facilitating various staff and community meetings and events