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- Position Summary
- (Classified as: Public Affairs/Communications Specialist III)
Full-time position available on or after May 6, 2024 for Strategic Enrollment Management Department.
The Marketing and Communications Specialist is integral to the effective implementation of strategic communication initiatives within the Enrollment Management department. The incumbent is responsible for developing and executing comprehensive communication strategies, foster partnerships across campus, analyzes data to inform decision-making, and integrates technology to enhance outreach efforts. Leading a team in social media management and overseeing data analysis and visualization, the incumbent will ensure consistent messaging and engagement with prospective and current students. With a focus on optimizing communication channels and promoting student success, this position plays a crucial role in advancing the university's enrollment goals and supporting the overall mission of the university.
- Job Duties
- Duties include but are not limited to:
- Manage, develop and deploy communication campaigns across multiple platforms to engage prospects, applicants, accepted students, and enrolled cohorts, aligning with Enrollment Management and university strategic plans.
- Develop themes and concepts in collaboration with enrollment management directors. • Create and oversee the creation of communication materials, ensuring accuracy, consistency, and alignment with strategic goals.
- Offer expert guidance and carry out the tasks related to communication platforms and best practices, including CMS, email software, CRMs, and others.
- Review and enhance Enrollment Management websites and messaging for accuracy, ease of use, and currency.
- Collaborate with Communication and Public Affairs on university-wide student success campaigns.
- Partner with Campus Success offices and campus departments to onboard new students strategically and provide support for registration and financial aid processes.
- Actively participate in division and campuswide committees contributing to communication and programmatic efforts.
- Maintain an interactive social media presence across platforms such as Facebook, Instagram, TikTok, and YouTube.
- Engage with students daily to provide important updates on dates, deadlines, support programs, and services.
- Develop strategies to optimize Enrollment Management departmental websites as ongoing information resources.
- Ensure consistency in tone, voice, and information conveyed across all communication channels.
- Analyze data to identify student patterns and trends, informing communication strategies and enrollment initiatives.
- Make recommendations to the AVP based on data assessments for areas of improvement in communication content, strategies, and delivery methods.
- Assess new technologies and communication strategies to enhance effectiveness, including chat, text messaging, and others.
- Develop and maintain a virtual communications toolkit with templates suitable for various platforms.
- Utilize Google Analytics to track and assess website activity and effectiveness.
- Lead and mentor a team of student assistants in communication projects, graphics design, and outreach activities.
- Ensure compliance with Federal copyright laws in all communications involving images, music, and intellectual property.
- Other duties as assigned.
- Minimum Qualifications
- Education : Completion of a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
- Preferred Qualifications
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- Bachelor's degree in Communications, Marketing, Public Relations, or related field.
- Minimum of 2 years of experience in strategic communications, preferably in a higher education setting.
- Additional certifications or training in communication, marketing, or related fields are a plus.
- Experience developing and implementing communication strategies across multiple platforms, including social media, email, and websites.
- Familiarity with customer relationship management (CRM) systems and communication platforms (e.g., Slate CRM, Constant Contact).
- Experience with website management and optimization techniques, including knowledge of content management systems (CMS) and web analytics tools such as Google Analytics.
- Knowledge, Skills, Abilities
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- Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
- Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
- Ability to understand issues from a broad, strategic perspective.
- Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.
- Ability to effectively manage media relations and apply effective media strategies and techniques.
- Demonstrated ability to market story concepts to university officials and media outlets.
- Comprehensive knowledge of marketing and research techniques and methods. Ability to
use market research to enhance the impact of communication strategies and campaigns. - Working knowledge of appropriate use of statistical techniques.
- Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
- Expert writing and editorial skills.
- Demonstrated organizational skills.
- Salary Range
- Anticipated salary will be $4,611 - $5,072 per month plus excellent paid benefits. Salary will depend on the qualifications of the successful finalist. (Full range: $4,611 - $8,342 per month)
- Compensation & Benefits
- Commensurate with qualifications and experience. As a member of the 23-campus CSU System, we offer an extremely competitive benefits package that includes, but is not limited to, outstanding vacation, health, dental, and vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 15 paid holidays a year. Link to (Bargaining Unit: 9) Benefits Summary: CSU Employee Benefit Summary
- How to Apply
- To be considered, qualified candidates must submit a completed Stanislaus State online employment application, cover letter, and resumé. Applications are accepted electronically only. Please note that failure to completely fill out each section of the online application may result in your application not receiving consideration. To apply online, please click the “Apply Now” button on this page.
Applications will be processed in accordance with Article 9.3 of the CSU/CSUEU Memorandum of Understanding. Preference will be given to qualified individuals currently employed at CSU Stanislaus in bargaining units 2, 5, 7, and 9 except when it is determined that it is necessary to appoint outside applicants to meet the best interest of the campus by obtaining specialized skills and abilities not available from current employees.
- Application Deadline
- OPEN UNTIL FILLED; SCREENING TO BEGIN ON OR AFTER MARCH 26, 2024 (Applications received after the screening date will be considered at the discretion of the university.)
- Criminal Background Clearance Notice
- Satisfactory completion of a background check (which includes checks of employment records, education records, criminal records, civil records; and may include motor vehicle records, professional licenses, and sex offender registries, as position requires) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
- Additional Information
- Campus & Area
California State University, Stanislaus serves the San Joaquin Valley and is a critical educational resource for a six-county region of approximately 1.5 million people. The University is fully committed to creating a culture of diversity and inclusion - one in which every person in the University community feels safe to express their views without fear of reprisal. Widely recognized for its quality academic programs, the University has 10 nationally accredited programs and 662 faculty members. 94 percent of full-time faculty holds doctorates or terminal degrees in their fields. The University offers 43 undergraduate majors, 16 master's programs, 7 post-graduate credentials, a doctorate in education and serves more than 10,000 students. New instructional facilities have been built for the unique pedagogy of professional programs, laboratory sciences and performing arts.
Stanislaus State continues to receive national recognition with its ranking as one of the best 384 colleges in the nation by The Princeton Review. The University was one of 12 public universities in the nation to be recognized by the American Association of State Colleges and Universities for demonstrating exceptional performance in retention and graduation rates. In addition, U.S. News and World Report ranks Stanislaus State in its top 10 among public universities in the West, while Washington Monthly honored Stanislaus State as the West’s No. 1 university for the money. Stanislaus State also is recognized as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.
Clery Act Disclosure
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the annual security report (ASR), is now available for viewing at https://www.csustan.edu/annual-campus-security-report . The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle, Turlock, CA 95382.
Equal Employment Opportunity
The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered veteran status, or any other protected status. All qualified individuals are encouraged to apply. The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised 7/21/17, as a condition of employment.
Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at (209) 667-3351. California Relay Service is available at (800) 735-2922 voice and (800) 735-2929 TDD. As a federal contractor, we are committed to attracting a diverse applicant pool. Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at: Voluntary Self-Identification of Disability PDF Form .
CSU Stanislaus hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
The CSU is a state entity whose business operations reside within the State of California. The CSU prohibits hiring employees to perform CSU-related work outside California.
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- The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.
INFORMATION CONTAINED IN THIS ANNOUNCEMENT MAY BE SUBJECT TO CHANGE WITHOUT NOTICE
Advertised: Mar 11 2024 Pacific Daylight Time
Applications close:
Closing Date/Time:
